Intentional design
Everything we do starts with why
Made with care
We believe in building better
A team with a goal
Real people making great products
Details Simple Cleansing: Our Easy-Wash formula features 3 water-soluble coating ingredients for babies' sensitive skin so it washes off easily with just one rinse. Physical Ingredients for Gentle, Safe Blocking: We use only physical UV ray blocker ingredients that are safe for delicate skin. SPF32 PA+++ Widely Blocks Both UVA and UVB: UVB can inflame the skin and cause critical damage, while UVA ages skin. That's why both A and B must blocked. Skin Soothing & Moisturizing: Chamomile extract and beta-glucan soothe skin made sensitive by UV ray heat. Uses MLE technology to boost moisturizing and protecting dry, sensitive skin. Both mother and baby are safe with all safe ingredients and EWG green grade. How to use At the end of your morning skincare routine, take an adequate amount of the suncream. Apply evenly over your face and neck, avoiding the eye area. Reapply every 2-3 hours…
Everything we do starts with why
We believe in building better
Real people making great products